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Every business that plans to increase its reach and connect with its target audience in today’s fast-paced digital era needs to harness the power of social media and digital advertisement.
Recently a more advanced and engaging type of content i.e., short-form video has dominated the scenes. This type of content is ideal for brands that wish to create a strong presence and engage with and influence a greater audience using fewer resources.
The CEO of B A Barry Group Mr Basem Barry Says
“Platforms that allow you to post short-form video content, especially TikTok and Instagram have revolutionized the way businesses can drive brand awareness and ultimately increase their conversions and sales.”
This blog explores the transformative power of short-form video in detail. With this information, you will be able to utilize this amazing tool to grow your brand as well so keep on reading till the end.
What are Short Form Videos?
Why Short-Form Video Content?
Short-Form Content on TikTok
Short-Form Content on Instagram
Tip for Harnessing the Power of Short-Form Video
Repurpose Your Old Long-Form Content
Vertical Optimization
Tell an Engaging Story Quickly
Do the Trends
Cross-Platform Promotion
Add CTAs
Short-form videos are clips that normally last between 15 seconds to 1 minute. Some of these clips can also last up to 90 seconds. The duration of these videos is ideal for the shorter attention spans of audiences which is why they are so effective.
This type of content is mainly seen on TikTok, Instagram, and YouTube. The main features of short-form videos are as follows
These videos have a higher digestibility meaning they provide the users with bite-sized content that they can easily consume.
These videos have a higher entertainment value as they include engaging trends, humor, as well as captivating stories.
TikTok and Instagram offer these videos in infinite scroll modes. Businesses can leverage this to enhance viewer engagement.
Following are a few reasons why you need to harness the power of short-form videos to stay ahead of this digital transformation
High Engagement Rates
As the attention spans of users are decreasing exponentially every year, there is a need to create content that is instantly engaging. With short-form videos that are easily digestible, you can do that with ease.
Increased Reach
Most social media algorithms prefer engaging video content. By creating this type of content, you can easily increase your chances of appearing in the feeds of a wider audience and that can increase your reach.
Cost-Effectiveness
Production of long-form video content is a resource-intensive task. You need to spend so much time and money on shooting, animations, editing, etc. On the other hand, short-form videos can be easily created. You can use this format to experiment with new ideas or creative concepts without spending significant capital on production.
Consumer Preference
You need to leverage this video format as a vast majority of users prefer short-form videos when it comes to getting product insights or learning more about a brand.
Viral Amplification
Short-form videos have about 47% higher chance of going viral. This means by creating engaging clips, you can easily amplify your brand visibility.
TikTok currently has more than 1.5 billion monthly users. Its addictive scrollable feed along with user user-friendly interface make it a go-to platform for people looking for entertainment as well as information.
Businesses can leverage this shot-form video platform to showcase their brand properly. They can share personal stories, behind-the-scenes, and viral trends to engage better with their audiences.
Brands can also use it for influencer marketing and to share product tutorials in a fun way which increases conversion rates.
Instagram Reels has gathered huge popularity as they allow businesses to connect with their audience in a more authentic and meaningful way. The seamless integration of this feature with the Instagram platform allows businesses to unlock their full potential when it comes to marketing their brands.
Businesses can use Instagram reels to create visually stunning content that aligns with their target audience and enhances their reach.
Here are a few ways businesses can harness the power of short-form videos
You can look into your old content like webinars, ads, promotional material, or documentaries and trim and transform these into short-form videos to enhance engagement and deliver more value.
Make sure to vertically optimize your every video. This makes it possible for users to consume the content on mobile devices and on different platforms like Facebook, YouTube, and LinkedIn, as well.
Make sure the short video has a clear message and a complete story to support it. Make sure to add compelling hooks and visuals to the content from the get-go to grab the attention.
You need to look out for current trends like challenges, dances, sounds, etc., and incorporate these into your videos. You can also capitalize on the trending hashtags or topics to increase visibility as well as engagement.
You can also share your short-form video content on all social media platforms to build a stronger brand presence.
You also need to add a clear call to action in your short videos. You can urge them to follow your account for more engaging content, visit your website, or take part in challenges or quizzes. You can add captions that encourage user interaction and further engagement.
Short-form videos can directly enhance brand visibility, user engagement, as well as conversion rates. By harnessing the power of this type of content, brands can easily stand out and create a lasting impact on the minds of their audiences.
By understanding the nuances of these videos, creating compelling short stories, and embracing the latest short-form video trends, it is possible for any brand to resonate with a wider audience which eventually leads to more profits and customer loyalty.
